Multinational french pharma company in India achieves sales growth with Exeevo CRM

Increased go-to-markets efforts

Improved revenue growth

Boosted customer insights

Companies constantly seek innovative solutions to drive growth and boost revenue in today’s rapidly evolving life sciences industry.  A multinational pharmaceutical and healthcare company headquartered in Paris, France, with locations in Mumbai, Hyderabad, Goa, India, has successfully navigated this challenge by partnering with Exeevo, a renowned provider of SaaS for life sciences. By leveraging Exeevo’s cutting-edge AI-driven CRM platform, the Indian subsidiaries of this pharmaceutical giant located in France have enhanced their sales processes and achieved remarkable sales growth and increased revenue. This case study delves into the strategic implementation of Exeevo’s solutions and highlights the transformative impact on their business operations.

Subsidiary Challenges

• The absence of cohesive productivity technology and reliance on disparate solutions caused inefficient communication and challenges in managing cross-functional activities, hindering productivity and go-to-market efforts.
• A struggle with fragmented data made achieving customer insights and being regulatory compliant difficult.
• The lack of a 360° customer view impeded growth, resulting in missed opportunities, poor customer engagement, and inefficient decision-making.

Subsidiary Needs

• One next-generation solution with unified 360° productivity and customer engagement tools to support the entire organization and drive business growth.
• Easy to use unified omnichannel capabilities to manage and personalize customer interactions across all channels with data drawn from local and global insights.
• Seamless data management and accurate reporting for real-time situational analysis.

Solution

• Exeevo CRM the unified cloud-based scalable, low code/no code omnichannel Life Sciences solution.

French Pharmaceutical Indian Subsidiaries Achieve Accelerated Commercial Outcomes

In summary, Exeevo CRM has been a game-changer for our customer, enabling them to:

Streamline Sales & Customer Engagement

• Unified CRM for all stakeholders: Eliminates the need for multiple applications by providing a single platform for sales reps, MSLs, and marketers.
• Intelligent call planning: AI-driven suggestions help sales reps prioritize HCPs based on engagement history, prescription trends, and compliance guidelines.
• Personalized omnichannel engagement: Seamless integration of digital and in-person interactions improves HCP satisfaction and engagement.

Enhance Productivity & Efficiency

• Integrated AI-powered insights: Helps sales reps and MSLs make data-driven decisions, reducing admin workload and improving strategic focus.
• Automation of routine tasks: Reduces time spent on reporting, follow-ups, and approvals, allowing teams to focus on value-driven activities.
• Mobile-first design: Optimized for field reps who need real-time access to customer insights and sales data on the go.

Achieve Cost Savings & Operational Optimization

• Lower total cost of ownership (TCO): Compared to traditional CRM solutions, Exeevo provides an all-in-one platform, reducing licensing and integration costs.
• Seamless integration with Microsoft 365 & Teams: Eliminates additional collaboration tools, reducing SaaS sprawl.

Improved Compliance & Regulatory Alignment

• Built-in regulatory compliance: Ensures India’s sales and marketing activities comply with Indian pharmaceutical industry regulations (MCI, UCPMP, etc.).
• Audit-ready transparency: Tracks all interactions with HCPs and KOLs, ensuring data integrity and compliance with reporting standards.

Advanced Data Analytics & Insights

• 360-degree customer view: Provides a single source of truth for HCP engagements, prescription trends, and competitive intelligence.
• Real-time performance tracking: Dashboards and analytics help leadership monitor sales effectiveness and campaign ROI.
• Predictive analytics: AI-powered forecasting helps optimize territory management and sales strategies.

Accelerated Market Access & Brand Growth

• Faster go-to-market for new drugs: Ensures efficient coordination between medical, sales, and marketing teams to drive product launches.
• Data-driven segmentation & targeting: Ensures that the right HCPs are engaged at the right time, increasing prescription potential.

This successful implementation has significantly amplified the go-to-market efforts of the Mumbai, Goa, and Hyderabad India locations by choosing Exeevo CRM. This strategic move has streamlined operations and fueled revenue growth by enriching customer insights. By leveraging the robust features of the Exeevo CRM solution, our customer has achieved a more agile and data-driven approach to their customer engagement, allowing them to tailor strategies and engage more effectively with healthcare professionals.

The enhanced customer insights provided by the CRM have been instrumental in better understanding their client’s needs and preferences, leading to more personalized and impactful interactions. This deeper understanding has improved HCP satisfaction and loyalty, ultimately boosting revenue growth.

In summary, Exeevo CRM has been a game-changer for the Indian subsidiaries of this multinational pharmaceutical and healthcare company headquartered in Paris, France. It has helped to propel their go-to-market strategies, enhancing their revenue, and offering invaluable customer insights that keep them ahead in the competitive landscape of the life sciences industry.