What CX Tech Innovations Options Are Ripe for Consideration? Innovation is often driven by frustration. Scaling and adopting innovation works best if it gets rid of something people hate. So rather than trying to figure out what to use new technology for, it is better to focus on helping people get rid of problems or…
Customer experience (CX) has become the north star for forward-thinking life sciences organizations, not only as a revenue-generating tactic but also as an integral factor in health outcomes. “The reality is that without a good customer experience the patient isn’t going to get the treatment they need.” stressed Paul Simms, former Chairman of eyeforpharma during…
With 50% of the global population using social media for at least two hours a day, it is no longer a question of whether life sciences companies should invest more in their social media engagement. The COVID-19 pandemic has accelerated pharma’s move to digital and is most likely causing an increase in the use of…
Surveys have repeatedly shown that both patients and health care professionals (HCPs) are frustrated with the gaps in the cancer treatment patient journey. They both believe that pharmaceutical companies should do more to resolve pain points. They should provide better support and be more involved as partners in cancer care rather than just sellers in…
The expectations and needs of patient experiences in the healthcare sector are changing. In the past, providing excellent patient care was enough for a successful practice and patient satisfaction. Today, the patient journey must involve high-quality service that meets patients’ needs and considers their experience. As consumer models change in retail, research shows that patient…