This virtual session offers a unique opportunity for senior-level Marketing experts in Pharma to confidentially learn, share information, and collaborate on shared ideas with peers. This event explores what it takes to optimize digital delivery at scale to deliver impactful customer experiences for HCPs. How to move from one-size global content to the information needed to deliver personalized experiences to HCPs via channels that work for them.  We will also examine why designing experiences with strong feedback loops is essential to HCP engagement success.