HCPs look to key opinion leaders to provide unbiased, clinically relevant information that guides their treatment decisions. There is no doubt KOLs have the power to influence a product’s acceptance and help it reach its intended target, but post-COVID are KOL’s meeting customer expectations and how are they delivering value in a cluttered digital space? In this session, we explore how to best leverage peer-to-peer contact and how KOL’s can help brands drive high levels of digital engagement and interaction.