The New Era of MedTech Commercialization
…commercialization. REFERENCES https://www.fortunebusinessinsights.com/industry-reports/medical-devices-market-100085 https://thejournalofmhealth.com/addressing-the-need-for-digital-engagement-with-healthcare-providers/ https://pharmaphorum.com/views-and-analysis/designing-hcp-engagement-for-the-next-normal/ https://www.pharmexec.com/view/the-new-era-of-hcp-engagement-what-s-next-on-the-path-to-digital-excellence https://www.medtechdive.com/spons/virtual-selling-expected-to-be-the-new-normal-of-medtech-sales-in-20 22/602303/ https://www.mckinsey.com/industries/life-sciences/our-insights/omnichannel-engagement-in-medtech-the-t ime-is-now McKinsey Medtech Digital Marketing Survey (100 respondents), February 2020. https://www.mckinsey.com/industries/life-sciences/our-insights/the-rise-of-digital-marketing-in-medtech https://www.accenture.com/_acnmedia/PDF-130/Accenture-HCP-Survey-v4.pdf https://www.gartner.com/doc/3980343 https://www.bcg.com/en-ca/publications/2021/six-design-strategies-for-medical-technology-next-generatio n-commercial-model https://www.gartner.com/technology/media-products/newsletters/Omnipresence/1-24WV7GIQ/index.html https://www2.deloitte.com/us/en/blog/health-care-blog/2020/virtual-sales.html https://www.accenture.com/_acnmedia/PDF-77/Accenture-Workforce-Banking-Survey-Report#zoom=50 https://www.gartner.com/technology/media-products/newsletters/Omnipresence/1-24WV7GIQ/ai-power .html Download…