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Managing Life Sciences Customer Journeys Through CXM

…pharma. McKinsey & Company. https://www.mckinsey.com/industries/pharmaceuticals-and-medical-products/our-insights/from-product-to-customer-experience-the-new-way-to-launch-in-pharma. Accessed September 22, 2019.  Nicolas Maechler, Kevin Neher, and Robert Park From touchpoints to journeys: Seeing the world as customers do. Mckinsey & Company. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/from-touchpoints-to-journeys-seeing-the-world-as-customers-do#…

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Why AI in Life Sciences is Here to Stay

…lockdowns, have caused life sciences companies to accomplish more with less as salesforce headcounts are expected to fall. Implementing AI-powered CRMs allows life sciences companies to meet those challenges by…

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7 Signs A Life Sciences CRM Clouds Strategy

…live medical inquiries using MSLs instead of the traditional sales reps in doctors’ offices is becoming more norm than innovation in the United States; using smartphones instead of tablets for…

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HCP Focused Insights Critical in a Digital-First Era

…quality over quantity from marketers. Fierce Pharma. Retrieved from https://www.fiercepharma.com/marketing/hcps-want-less-clutter-more-relevance-from-pharma-marketers-survey-shows [2] Arora, N., Ensslen, D., et al. (2021). The value of getting personalization right—or wrong—is multiplying. McKinsey. Retrieved from https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying…

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A Dialed-In Omnichannel Strategy Enhances Specialty Care CX

…The “new” rules of healthcare provider engagement. Accenture. Retrieved from https://www.accenture.com/us-en/insights/life-sciences/new-rules-healthcare-provider-engagement [2] Akella, R. & Gowda, A. 2021. HCP engagement model 2.0 in the post-COVID world. IQVIA. Retrieved from https://www.iqvia.com/-/media/iqvia/pdfs/mea/white-paper/hcp-engagement-model-2-in-post-covid-world.pdf…

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Cookie Policy

…across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.SessionPixel Tracker pagead/landing [x2] GoogleCollects…

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Intelligent Chatbots Reshaping Engagement with HCPs

…References: Ankita Bhutani, Preeti Wadhwani. Global Chatbot Market worth over $1.34bn by 2024. Global Marketing Insights. https://www.gminsights.com/pressrelease/chatbot-market. August 26, 2019 Adam Chapman. The Chatbots Are Coming! eyeforpharma.  https://social.eyeforpharma.com/commercial/chatbots-are-coming. May 15, 2019…

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Syneos Health invests in Exeevo, a subsidiary of Indegene

…device companies to deliver exceptional, personalized experiences across every customer journey stage. With a deep understanding of the life sciences landscape, Exeevo combines Microsoft’s innovative technology, Indegene’s industry expertise, and…

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Continuing Specialty Care Digital Transformation

…amid sweeping restructuring. Biopharma Dive. Retrieved from https://www.biopharmadive.com/news/novartis-restructuring-layoffs-switzerland/626265/ [2] Arnold, M. 2022. Remote and in-person, sales reps continue to inform patient care, but physician needs vary. Clarivate. Retrieved from https://clarivate.com/blog/remote-and-in-person-sales-reps-continue-to-inform-patient-care-but-physician-needs-vary/…

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