Author: Cynthia Ruffino, Director Marketing
In the dynamic enterprise CRM (Customer Relationship Management) systems world, Veeva Systems has carved out a distinct niche, especially in Life Sciences. However, the unexpected decoupling of Veeva and Salesforce has notably created a void in the market. Knowing the range of alternatives that might offer functionalities or advantages tailored to specific requirements is essential.…
Field force coaching is the backbone of pharmaceutical enterprises, enhancing commercial success and pharmaceutical performance. Companies that adopt coaching can witness a staggering 545% return on investment. Research involving Fortune 1000 companies revealed the notable impacts of coaching on executive performance: Yet, SalesFuel has found that only 30% of pharma reps get personalized coaching. Sales…
Hosting regular pharmaceutical events can make a significant difference to your marketing game. But what makes a successful pharma event? It comes down to how you convey messages, launch products and network with professionals. That’s where implementing a robust pharma event management solution comes into the picture. These solutions streamline event planning and execution and…
Customer Relationship Management (CRM) solutions have become pivotal in the Life Sciences. The driving force? Their potential to: In 2022, the global CRM market saw a staggering valuation of $51.5 billion, with a forecasted CAGR of 10.6% from 2022 to 2030. Digging deeper, the Healthcare CRM segment alone was worth $16.0 billion in 2022, with…
The future of HCP engagement in Life Sciences is at a crossroads. The healthcare industry is rapidly evolving, driven by technological advancements, regulatory shifts, patient-driven demands, and the continuous influx of data and insights. As patient care intensifies and the expectations of HCPs transform, HCP customer engagement in Life Sciences must significantly change. Post-COVID-19, there’s…
The pharmaceutical industry has undergone significant evolution, marked by innovations and advancements, and continues as you read this. Central to this growth are pharmaceutical commercial operations. They play an indispensable role in driving the industry to new heights. The pharmaceutical industry is transitioning from a sales-centric framework to a more patient-access-centric approach. Exeevo plays a…
Digital transformation in the Life Sciences industry involves weaving digital technologies throughout every facet of a business, reshaping its operations, and enhancing the value offered to customers. It is more than a technological shift; it’s a cultural shift. It demands that businesses question established norms and try new things, fundamentally changing how organizations operate and…
The Ultimate Guide to Pharmaceutical Marketing in 2024 reveals how the pharmaceutical industry is poised for a significant shift. With new technological advancements and a growing emphasis on patient-focused demands, marketing practices will need to adapt to stay relevant and effective. This comprehensive guide will explore the strategies and innovations necessary to navigate these changes…
We are excited to announce that our Human Resources team has officially launched the Global Edge Managers Training. This initiative is more than just another training session—it is a transformative journey that equips our managers with the tools and knowledge they need to lead in today’s ever-evolving business landscape. Why Global Edge Managers Training?Managing diverse…
In the intricate landscape of the pharmaceutical industry, where groundbreaking discoveries and innovative research are the lifeblood, effective content management emerges as a critical cornerstone. The pharmaceutical sector is one of the most complex and highly regulated industries globally. Regulatory authorities, non-governmental organizations, and internal quality control divisions are at the forefront of these regulations. …