In life sciences, there is a large opportunity to differentiate and gain market share that most organizations, large, and small, have yet to tap into. That opportunity lies within an organization’s ability to provide an outstanding and memorable Customer Experience (CX). For Small and Midsize Businesses (SMBs), focusing on CX provides a tremendous opportunity to…
Do Emails Still Work? With more than 205 billion emails sent every day, email marketing is the most commonly used channel to connect with audiences across industries. It is not hard to understand why it is so reliable: Marketing Information The importance of email marketing especially rings true in life sciences where hard-to-reach healthcare practitioners…
How does CRM compare with CXM? A CX-First Platform & Strategy Selecting the right customer management platform is an important decision that can greatly impact the growth and performance of pharma, biotech and medical devices companies. Today, transforming the customer journey from a series of transactions to a true end-to-end experience for life sciences requires…
What Is The Best Way to Incentivize a Digital-First Sales Team? Incentivising people with KPI-linked bonuses is nothing new. Especially in commercial roles it has long been standard. The issue with KPIs is they can be very ineffective. If clearly defined they will get you results, but if not they can just reinforce the wrong…
Life sciences is often given the distinction of being among the last industries to adopt digital technologies and meet modern customer expectations. However, over the past year, we have identified CX leaders who have stood out from their peers in leading this change at their organizations as well as the industry. These are leaders who…
We have prepared a list of the essential steps to help you have remote meetings that HCPs will love.
Surveys show that patients and health care professionals are frustrated by gaps in the cancer patient journey. Explore 7 ways to improve the oncology customer experience and position your company as a partner, not a seller. Hint it starts with having the right CRM.
Data proves life sciences leaders who change from CRM to a CXM approach score big with HCPs.
Artificial Intelligence (AI) in life sciences has already established itself within the life sciences industry and now is the time to implement AI solutions for life sciences organizations that haven’t begun this journey. One of the key areas of opportunity where life sciences companies should consider and plan to implement AI initiatives is within their…
It’s hard to argue against the benefits of having a digital customer engagement strategy. This is especially true when it is conceptualized to complement existing offline efforts. For pharma, biotech, and med device leaders, this isn’t news; the list of benefits surrounding the enablement of their commercial and medical field teams with more than a…