Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
It allows you to engage with customers one on one, at scale, to build meaningful relationships and grow your business. The capabilities allow you to design interactive, personalized customer journeys using demographics and behaviors to orchestrate experiences across Medical Affairs, Marketing, Sales, and Service to drive impactful interactions across channels. Easily create segments for contacts and leads using a segment builder to engage with customers on their preferred channel using artificial intelligence recommendations to create holistic journeys based on real-time data.