A Digital-First, Omnichannel World By reading the news, it’s easy to assume that most of the world has moved on from the pandemic. The Centers for Disease Control and Prevention is loosening restrictions, travel is up, and employees are returning to the office. However, medicine continues to grapple with the ramifications of the pandemic. Specialty…
How Developing a Customer Centric Model will Transform Digital Engagement In the rapidly transformational landscape of life sciences, organizations have had to adapt like never before to meet the demands of their customer base. For a long time, they built their brands around their products and how they impact the medical world in general without…
Life Science Organizations can Stand out from the Competition with Winning Content Strategies When the pandemic struck, life science organizations scrambled to fill the gaps in HCP customer experience and engagement. Content quickly became one of the top ways they sought to provide value to healthcare providers (HCP) in lieu of conversations with sales reps,…
It’s been nearly a decade since the first sales reps walked into doctors’ offices armed with the first iPads. Back then, this was innovative, and with a few interactive digital detail aids, the novelty of this “closed-loop-marketing” capability created new opportunities for customer engagement. Back then moving the CRM to the cloud was also a…
A seasoned healthcare professional with over 25 years of experience in the life sciences industry, Derek J. Evans joins Exeevo, joins Exeevo as an enterprise SaaS provider focused on revolutionizing the experiences provided to healthcare teams and patients as SVP and Chief Growth Officer. In an interview with Paul Simms, CEO of Impatient Health,…
Our virtual thought leadership roundtable events are 90-minute executive-level sessions led by a KOL and are limited to six life sciences decision-makers. Sessions are designed to network with peers, share best practices, and learn about new industry developments. About these sessions: 💥Live executive Q&A roundtable 💥Limited seats 💥E-learn in a small group Session 1 Operational Excellence in Pharma…
What is Your Tier 1 and Tier 2 Device and ABM Strategy? Do your sales reps drive a Ferrari? Probably not. Would they like one if you offered it to them? Probably. Once they’re used to driving around the field in a Ferrari, how easy do you think it would be to convince them to…
The Value of Modern Digital Ecosystems for Life Sciences Commercial Teams IDC Vendor Spotlight: Exploring Alternatives to Salesforce-based CRMs The commercial side of life sciences organizations (LSOs) has embraced new digital tools to reach healthcare providers (HCPs) and healthcare organizations (HCOs) with critical information about new therapies and devices and the conditions they can help…
Deriving Optimal Customer Experiences for Product Loyalty Delivering a positive customer interaction across the journey is now becoming the focus across life sciences functions, be it looking at the customer experience provided to healthcare practitioners (HCPs) or patients. It is now well understood that a customer-centric strategy is necessary to succeed. What’s been proven is…
AI as Part of your Life Sciences Customer Engagement Tool In an earlier article, we described how some life science CRMs have broken from the pack by offering relevant artificial intelligence (AI)-based features for life sciences, such as conversational assistants for field force tasks whilst on the go, bots for simple medical inquiries, and impactful…