Field force coaching is a critical component of pharmaceutical businesses. CSO Insights research reports that companies who implement a coaching program achieve a 28% higher win rate. Additional research reveals that organizations that provide an optimal amount of coaching achieve a 16.7% life in annual revenue growth. Added to this, sales coaching boosts field proficiency,…
How Improving Omnichannel Collaboration Improves the HCP Customer Experience Digital forms of communication have become the norm for life science organizations over the past couple of years. While the industry was slowly leaning towards digital engagement, COVID caused rapid adoption. Healthcare providers (HCP) and sales reps are now adept in navigating digital engagement as companies…
Pharma must invest in CX integrations and relevant data to deliver the engaging, personalized content HCPs demand While the pandemic may be behind us, customer expectations from it have transformed the future of engagement for life science organizations. The pharmaceutical industry is now coming out of the reactionary changes and proactively planning to succeed in…