Exeevo Thought Leadership Events Autumn 2022

Studies show that TikTok’s seven-second challenge results in longer-than-average video watch times and farther reach across the platform due to people’s short attention span. Pharma needs to reflect on this strategy to determine how to replicate this approach to communicate relevant, brief, and easy-to-consume materials that engage and provide value to busy HCPs. This session explores what’s needed to achieve the perfect blend of content.