In the ever-evolving pharmaceutical industry landscape, Daiichi Sankyo stands out as a global leader, driven by a commitment to innovation and patient-centric solutions. Faced with the challenge of enhancing digital engagement with healthcare professionals and patients, Daiichi Sankyo embarked on a comprehensive overhaul of its customer engagement efforts. This case study explores how the implementation of moving towards new technology with cutting-edge digital capabilities and technologies not only elevated their brand visibility but also streamlined their communication efforts, ultimately leading to improved patient outcomes and stronger stakeholder relationships
| Customer: Daiichi Sankyo |
| Organization Size: Large (10,000+) |
| Location: Europe |
| Divisions: Cardiology and Oncology |
| Solution: Omnipresence CRM a unified cloud-based scalable, low code/no code Omnichannel Life Sciences Solution |
DSE Challenges
- The commercial team identified that their lack of Omnichannel capabilities was a barrier to implementing their go-to-market models and building competitive advantages.
- Expansion into the Oncology market highlighted the need to accelerate new customer engagement capabilities to build a differentiated offering to new communities.
- The legacy CRM solution was incapable of meeting their growth plans. They couldn’t globally unite data and determine customer insights.
DSE Needs
- A device-agnostic CRM solution with next-gen customer engagement capabilities to support business growth.
- Unified Omnichannel capabilities to manage and personalize all customer interactions across global channels.
- Compatible with existing data and productivity solutions to unite data globally and provide insights.
- Reduce cost of ownership by streamlining operations and eliminating legacy and third-party systems.
DSE Solution
Omnipresence Copilot CRM is an AI-driven SaaS platform for life sciences. It unites sales, marketing, and service teams on a single customer engagement platform.
The CRM is easy to use and quick to deliver value. It gives a unified 360° view of the customer at every stage of their engagement journey.
DSE Outcomes
- Accelerated commercial outcomes and growth to targeted customer segments.
- Intelligence capabilities have enhanced internal collaboration, pinpointing new commercial growth possibilities.