Customer: Specialty Pharmaceutical
Organization Size: Large (10,000+)
Location: Europe
Divisions: Cardiology and Oncology
Solution: Omnipresence CRM a unified cloud-based scalable, low code/no code Omnichannel Life Sciences Solution


  • The Commercial team identified their lack of Omnichannel capabilities was a barrier to implementing their go-to-market models and building competitive advantages.
  • Expansion into the Oncology market highlighted the need to accelerate new customer engagement capabilities to build a differentiated offering to new communities.
  • Legacy CRM solution was incapable of meeting their growth plans. They couldn’t globally unite data and to determine customer insights.


  • A device-agnostic CRM solution with next-gen customer engagement capabilities to support business growth.
  • Unified Omnichannel capabilities to manage and personalize all customer interactions across global channels.
  • Compatible with existing data and productivity solutions to unite data globally and provide insights.
  • Reduce cost of ownership by streamlining operations and eliminating legacy and third-party systems.


  • Accelerated commercial outcomes and growth to targeted customer segments.
  • Intelligence capabilities have enhanced internal collaboration pinpointing new commercial growth possibilities.