| Customer: Specialty Pharmaceutical |
| Organization Size: Large (10,000+) |
| Location: Europe |
| Divisions: Cardiology and Oncology |
| Solution: Omnipresence CRM a unified cloud-based scalable, low code/no code Omnichannel Life Sciences Solution |
Challenges
- The Commercial team identified their lack of Omnichannel capabilities was a barrier to implementing their go-to-market models and building competitive advantages.
- Expansion into the Oncology market highlighted the need to accelerate new customer engagement capabilities to build a differentiated offering to new communities.
- Legacy CRM solution was incapable of meeting their growth plans. They couldn’t globally unite data and to determine customer insights.
Needs
- A device-agnostic CRM solution with next-gen customer engagement capabilities to support business growth.
- Unified Omnichannel capabilities to manage and personalize all customer interactions across global channels.
- Compatible with existing data and productivity solutions to unite data globally and provide insights.
- Reduce cost of ownership by streamlining operations and eliminating legacy and third-party systems.
Outcomes
- Accelerated commercial outcomes and growth to targeted customer segments.
- Intelligence capabilities have enhanced internal collaboration pinpointing new commercial growth possibilities.