Setting the future as an innovative, digital-first market leader

Sanofi the pharma giant with headquarters in Europe committed to driving Life Sciences innovations to improve patients’ lives significantly is paying off, generating more than $2B in annual sales without slowing down. This innovative global healthcare company discovers, develops, and distributes therapeutic solutions and vaccines for patients’ needs. Employees today number 10,000+ across 12 offices, three manufacturing, and four research and development facilities. Operations focus on Oncology, Immunology, Neurology, Rare Diseases, Diabetes, Cardiovascular, and an extensive portfolio of established medicines.

Sanofi China Pharma Growing Pains

The company had outgrown its legacy systems used to manage its Field Sales Operations and Events activities, which required them to build customizations and manage integrations independently. Reliance on the legacy system’s custom solutions and internally developed business applications presented ongoing barriers to data management, flexibility, and scalability, hampering their speed and agility for their growth. Additionally, their existing global solution for CRM did not comply with the Cross Border Data Transfer (CBDT) legislation nor the Personal Information Protection Law (PIPL), which requires in-country data storage.

Sanofi China Collaboration: A detailed infographic about the collaboration between Exeevo and Sanofi in China, focusing on delivering a unified CRM

To achieve their vision and be data compliant, they needed to transform their customer solutions model into a single system for healthcare professionals (HCPs), retail sales teams, and events management. This would allow them to streamline operations and enhance decision-making through better visibility across teams and customers to deliver a world-class customer experience.

This company saw an opportunity with its sights set on long-term growth and evolution. They wanted ONE CRM SOLUTION to position them as an innovative, digital-first market leader in China, one that would deliver outstanding customer experience across an increasingly digital landscape to improve commercial results​ from streamlined operations, lower cost of ownership, and enhanced decision-making.

Key Decision Drivers

Partner with a next-generation life sciences technology leader who has digital-first capabilities and know how

Improve the TCO with a solution that leverages AI and ML to optimize the customer experience for HCPs and customers

Provide a robust omnichannel touchpoint model with seamless information sharing across all digital channels

Solution: Omnipresence CRM Copilot with Intelligent Next-Gen Capabilities

The company chose Omnipresence CRM for its ability to accelerate digital transformation while driving innovation as a scalable, omnichannel commercial solution that would adapt to its evolving, dynamic business model. Device agnostic and backed by the power of Microsoft Dynamics 365, Omnipresence CRM integrates multiple data sources, advanced analytics, and machine learning to reveal insights, drive wiser decisions, and unleash new opportunities for commercial teams to increase agility and accelerate results.

Omnipresence is a unified cloud-based, scalable, low code/no code, and easy-to-deploy Life Sciences-specific solution with CRM for Commercial and Medical teams, Marketing Automation, Event Management, and Commercial Operations – the OneCRM this organization was looking for.

World-class customer and employee experience

Cross Border Data Transfer and Data Residency Compliant

Reduced TCO and improved decision-making  

World-Class Customer and Employee Experience at your Fingertips

Providing customers and employees with a world-class customer experience was essential to this organization. ONE CRM SOLUTION is designed to improve customer interactions across all channels, from sales and marketing to event management. This solution creates a 360-degree view of customers, allowing them to tailor real-time interactions at select channel touchpoints across a customer’s journey to personalize each step.

For example, a field rep can quickly access a customer’s engagement history, preferences, and behavior, providing insights to help personalize interactions to deliver consistent value. The ONE CRM SOLUTION, built with AI-powered insights and analytics, helps employees better understand each customer’s needs and preferences. For example, an events management team can use the platform’s analytics to identify trends in customer preferences that allow them to anticipate and invite them to events of interest.

ONE CRM SOLUTION will help this company provide its customers and employees with a seamless, personalized experience that drives customer loyalty and business growth.

Chinese Data Residency Compliant, Now and for the Future

Compliance with Chinese Data Residency laws, which mandate that all data must be hosted within China, was a critical concern for this Chinese pharmaceutical organization. 21Vianet, Microsoft’s partner in China, provides the locally hosted cloud services that run Microsoft Azure, Dynamics, and other M365/O365 services.

With Omnipresence CRM built on the modern backbone of Dynamics 365 and Azure, it was the right choice to adhere to their security requirements and provide peace of mind. From being hosted in the same cloud as other Microsoft solutions and 21Vianet operations fully compliant with existing and future data residency legislation, it ticked all data management compliance requirements. 

Reduced TCO Delivers Performance and Enhanced Decision Making

The Chinese entity chose Omnipresence CRM for their ONE CRM SOLUTION requirements to tap into the power of the Microsoft Cloud to drive global scale and operational proficiency alongside consolidating legacy investments. It provides real-time insights to improve business outcomes and automated processes to promote productivity.

Interoperability with other Microsoft solutions ensures business data is securely distributed via Power BI; collaboration is fostered through Teams, and low-code / no-code apps and automation work seamlessly with the ONE CRM SOLUTION core to enhance significantly operational agility, reduce dependency on additional specialist staff and ensure that they remain ready to respond to future growth opportunities.

Working with ONE CRM SOLUTION saves them valuable time and resources. Instead of toggling between platforms and channels, piecing together intelligence from different sources and timeframes, everyone works from a common source of customer information, allowing them to adjust and access additional data quickly and easily. With the information presented on one platform, they can access performance data at a high level and drill down at will.  

Using ONE CRM SOLUTION’s integrated dashboards, they can understand how different teams and campaigns work together to improve operational results and drive revenue. With a cross-channel view, they can find top conversion paths and other insights that help them make faster adjustments. This complete real-time data enables them to focus on the big picture.


By implementing this ONE CRM SOLUTION, the company has quickly adapted to new market dynamics, fine-tuned sales plans, and optimized HCP and customer engagement. This single user-friendly solution with connected sales and event management functions has improved decision-making and go-to-market execution. The combination of Exeevo’s domain expertise and ongoing managed support services enabled them to seamlessly begin deploying the platform to over 5,500 users across China.

The company has dramatically improved alignment across customer-facing roles by providing this company’s operational teams with intelligent insights throughout the entire customer journey. This ONE CRM SOLUTION has enabled the Chinese-based entity to execute targeted sales strategies that drive their vision to leverage innovation to deliver personalized, world-class customer and employee experience.