The pharmaceutical industry will see a shift in 2024. With new technological and patient-focused demands, marketing practices will need to adapt. The surge in data in recent years from electronic health records, genomics, and wearables has reshaped marketing strategies. HCPs and marketing companies can now access these vast pools of information using advanced analytics. This…
We are excited to announce that our Human Resources team has officially launched the Global Edge Managers Training. This initiative is more than just another training session—it is a transformative journey that equips our managers with the tools and knowledge they need to lead in today’s ever-evolving business landscape. Why Global Edge Managers Training?Managing diverse…
In the intricate landscape of the pharmaceutical industry, where groundbreaking discoveries and innovative research are the lifeblood, effective content management emerges as a critical cornerstone. The pharmaceutical sector is one of the most complex and highly regulated industries globally. Regulatory authorities, non-governmental organizations, and internal quality control divisions are at the forefront of these regulations. …
Gartner mentions Exeevo for their KAM capabilities and Chris weighs in on why CRMs with Key Account Management capabilities is the path to commercial growth.
The Veeva Salesforce breakup will affect your business in different ways. So why stand still when there is an option that meets today’s needs and is also future-ready?
When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting…
Exeevo’s Chris Wade chats with George Corugedo, CTO and AI Strategist from Microsoft, about Microsoft’s vision for generative AI and how it will change how we work with tools in businesses. Microsoft has invested significantly in generative AI development to bring its capabilities into the market. One way Microsoft does this is through 365 Copilot,…
Field force coaching is a critical component of pharmaceutical businesses. CSO Insights research reports that companies who implement a coaching program achieve a 28% higher win rate. Additional research reveals that organizations that provide an optimal amount of coaching achieve a 16.7% life in annual revenue growth. Added to this, sales coaching boosts field proficiency,…
HCP Marketing Tactics that Drive Digital Success The ever-evolving digital healthcare landscape has transformed how life sciences companies reach out to healthcare professionals (HCPs), making it crucial for pharmaceutical marketers to develop targeted HCP marketing tactics. With the rise of new digital technologies and communication channels, the traditional tactical marketing playbook is no longer enough…
Since the news broke that Veeva Systems has canceled its partnership with Salesforce, many Life Sciences CIOs have been left in the dark, wondering what this means for them, as this split presents a significant upheaval to their organizations. With uncertainty over migration, service agreements, or integrations, CIOs have limited time to assess the impact…
